vandwich tour

M&S Graduate campaign

Travelling the length of the UK, the M&S University Tour's mission was to excite potential candidates about starting their career. M&S wanted to attract the best talent and excite students across the UK about the opportunities available with M&S.

To create a university competition that would drive student engagement both online and on campus.
Alongside this we created a microsite for students to vote for the M&S Vandwich Van to come to their campus. Pitching several universities in competition, one against another, we created a fun incentive whilst driving (pun intended!) awareness of M&S to a younger audience.
The van (which we designed and wrapped) toured the UK with the infamous Percy Pig. Percy (and Friends) hosted competitions and challenges on the day, all whilst handing out free sandwiches, career advice, prizes and most importantly Percy Pig sweets.