PUTNEy town brand refresh

It was important for us to harness a better social media presence in order to target a younger and wider audience. we knew that a better designed online experience would hugely help us TO stand out from our local competitors.

Elevating the clubs identity, recruit new rowers and create some hype in the lead up to its Centenary year. With a community spanning a broad age range, it was crucial to develop an identity that was accessible to all whilst exciting new talent on a competitive stretch of the river.

External comms & club revenue

Revenue at the club helps to support members and the wider club development. The two main streams are from club hire (including wakes from the local crematorium, birthdays and events) and the annual Learn to Row course.

A fresh set of external communications, including a new public-facing banner, club hire leaflets and a freshly designed instagram channel meant a better external presence for the club.

I worked on auditing and aligning all club kit for the 100+ active members – specifically aligning colourways and suppliers. Each year, new coordinators and styles mean that both race and club kit becomes inconsistent, and in some cases quality is compromised. It was important to create a range of kit that was both affordable and of good quality, meaning that the club was unified for future years and more importantly, at racing events.

Photographer credit: Paul Debois

KIT BRANDING

Since 2016 I have been an active member and oarswoman of the club, attending Henley Women’s qualifiers for three consecutive years.

In 2018 I was elected as Development Captain for two years. The role included managing a large squad and planning outings with the coaches. Alongside this I managed, hosted and was heavily involved in the training of our annual recruitment drive, our ‘Learn to Row’ course.

Website

Website

In addition to the club-wide refresh, the front-facing website and Member’s portal got a facelift too...

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