One Giant Leap

Lilly – Diabetes event booth

Based on inspiring figures throughout history, one giant leap paid tribute to those that dared to think differently, taking a leap forward in their respective fields.

Briefed to create an immersive two-day event for Healthcare Professionals (HCPs), the event would up-skill and question their knowledge of Diabetes, asking them to take the next step in better treatment for patients.

Creating a bold and stylised, energetic visual treatment sought to inspire the attendees and create focus on the photography of our chosen figures.

EXECUTION

Together, as our creative team, we proposed a number of options – ‘One Giant Leap’ becoming the strongest. I worked on the chosen identity showcasing a modern, active and striking movement based around the chosen inspirational leaders from history.

These leaders took or instigated a giant leap forward in their field and we wanted to ask HCPs to do the same – asking them to write a new history in Diabetes.